New York City Mayor Eric Adams, New York Governor Kathy Hochul, and the Metropolitan Transportation Authority (MTA) on Sept 6 unveiled “Subway Surfing Kills – Ride Inside, Stay Alive” — a new comprehensive, multi-channel public information campaign in partnership with the New York City Department of Education (DOE), the New York City Police Department (NYPD), and the New York City Department of Youth and Community Development (DYCD). The new campaign centers around, is designed for, and was created by New York City teenagers — putting the youth voice front and center in a peer-to-peer effort to deter this dangerous behavior among young people.
“Each subway surfing death takes tragically strips young New Yorkers of promising futures said Mayor Adams. “We cannot endure another tragedy on our trains. That’s why we are partnering with the MTA on an innovative campaign to raise awareness, and we have recruited true social media experts to help lead it: young New Yorkers. Our young people know best how to reach their peers, and they want to help keep their friends safe. We will make sure that every young New Yorker understands: ‘Subway Surfing Kills – Ride Inside, Stay Alive.’”
“The safety of New Yorkers is my top priority,” Governor Hochul said. “Through this innovative partnership, young New Yorkers will hear directly from their teachers and peers about the extreme danger of subway surfing, saving lives and preventing more tragedies. New York will continue to do everything we can to keep our young people safe on the subways.”
“Riding outside a train car is subway stupidity and never ends well,” said MTA Chair and CEO Janno Lieber. “We are begging parents to speak with their children and teachers to talk to their students about what can seem like a game but can end in tragedy. I want to thank Governor Hochul, Mayor Adams, and our city agency partners for their strong support in raising awareness about the dangers of this so that we can prevent any more young lives being senselessly lost.”
“A viral video is not worth your life,” said DOE Chancellor David C. Banks.
“Our message to New York City’s youth is clear: Always ride inside the train,” said NYPD Commissioner Edward A. Caban.
